Canadian singer, Avril Lavigne has launched her latest fragrance, Wild Rose. The fragrance is described as "a luminous fusion of sun-kissed yellow fruits, dewy florals and sweet woody notes that embody a vibrant and feminine spirit"The fragrance, developed by P&G Prestige, contains notes of mandarin, grapefruit and red plum in the top; frangipani, blue orchid and orange blossom in the heart; and a base of sandalwood and a crème brulee accord.
Shot by Naomi Kaltman, the print campaign "reveals an alluring and sophisticated Avril" (right) and features the tagline “Dare to Discover More.”The Wild Rose TV campaign was created in Los Angeles, California and was directed and filmed by Dave Meyers.